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Glossary of terms
Absolute URL - The full Internet address of a page or other World Wide Web
resource. The absolute URL includes a protocol, such as "http," network location,
and optional path and file name. For example, http://surfstats.com/ is an
absolute URL. See also URL.
Active Server Page (ASP) - A document with a .ASP extension that contains
embedded server-side scripting. ASP-compatible Web servers can execute these
scripts. On the client side, an ASP is a standard HTML document that can be
viewed on any platform using any Web browser.
Ad - A text, graphic or banner advertisement on a web page that takes the visitor
to another site when clicked on.
Ad Click - A mouse click on an advertisement on a web site, which takes the
visitor to another site.
Average – The sum of a number of values divided by how many values were
summed.
Authentication - The verification of a user by matching a username and
password. A user's name and password are compared against an authorized list,
and, if a match is detected, access is granted to the extent specified in the
permission list for that user.
Bandwidth - The measure of the traffic (in kilobytes of data) transferred from
the web site to client applications, mostly web browsers.
Bookmark - A bookmark is a named location on a Web page that can be the
target of a hyperlink and is also referred to as an anchor.. A bookmark can be
applied to a string of characters or exist on a page separately from any text.
Bookmarks allow authors to link to a specific section of a target page. A
bookmark is preceded by a pound sign (#) in an URL.
Browser - The program used to locate and view HTML documents.
Cache – An area that stores text and image files from a web site already viewed.
When returning to that web page again, the browser loads the files from the
cache, thus saving time.